Obvious Corp and Twitter

I was just checking Technorati tonight for details on the blogosphere when I saw Twitter at number #3 for popular searches. I thought to myself this is amazing. I’ve been a registered user on Twitter since it’s inception, although my activity has been somewhat appalling. For those of you that don’t know about Twitter, it is often summarised with the Quip: “Twitter asks the question, What are you doing now?”. It is like a tumblelog for your personal activities and of course you can see what others are doing as well. Alot of users consider Twitter addictive.

When Obvious (Twitter’s Parent) announced recently they were selling Odeo, I thought they would become another bright star fading out in the horizon. I thought of Twitter, but did not expect it to be so successful as a key product to focus on. Many people argue why Odeo flunked, some (including me) blame it on the explosive growth of iTunes – in particular the podcast directory. I guess Obvious are in luck with a new mainstream product.

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